Dunkin’ Donuts is paying people to wear temporary tattoos of the Dunkin’ logo on their foreheads at sporting events. As if that weren’t weird enough, they’ve also set up a Hot-or-Not clone called Dunkin Madness, at which you can vote on photos of various tattooed individuals: the rating system goes from “Mad Cool” to “Mad Fool.” Some people didn’t even have to be paid to wear the logo; tattoos were passed out at the game and applied just for giggles: “I kind of like temporary tattoos and I definitely like donuts,” said Brittany Ojala, an 18-year-old freshman from Boston University who was sporting the orange and pink logo on her head. “We’re going to try to get on the Jumbotron.”