Gary Kasparov has written a mildly interesting piece for the WSJ on his matches with Deep Blue and Deep Junior, and the ramifications for chess in general: Despite the increasing popularity of the game, chess has long suffered from a lack of sponsorship. IBM exacerbated this situation by creating the impression that the experiment begun by Turing was over, that there was no more to be learned. I believe that this new match has convincingly refuted that argument. There was record interest in this match on its own merits, without a giant PR machine. ESPN provided live coverage, a first in the history of chess.